Alesanco-Llorente, M., Pelegrín-Borondo, J., Reinares-Lara, E., & Olarte-Pascual, C. (2022). Augmented reality as a key to open the physical store to the mobile-assisted showroomer: present or future of retail?. Revista De Marketing Y Publicidad, 1(4), 31–60. https://doi.org/10.51302/marketing.2021.802