Construyendo resiliencia social en entornos de guerra: el caso de Ucrania
DOI:
https://doi.org/10.51302/rcyt.2024.18983Palabras clave:
sostenibilidad, resiliencia social, guerra, Ucrania, análisis de casos, responsabilidad socialResumen
Este trabajo analiza cómo las prácticas empresariales responsables pueden contribuir a la resiliencia social en entornos de guerra. La literatura previa ha estudiado el papel de las empresas en el alivio de las consecuencias de diferentes shocks. Sin embargo, la importante brecha de la contribución de las acciones responsables para asegurar la resiliencia social en tiempo de guerra permanece sin explorar. Además, estudios previos no han analizado las respuestas de las empresas durante un periodo prolongado después de un shock. Analizamos las 100 empresas más grandes que operan en Ucrania e identificamos 476 acciones responsables durante el primer año de la guerra que comenzó en 2022. Clasificamos y categorizamos las diferentes acciones y evaluamos las estrategias de las empresas que contribuyen a generar resiliencia social. En suma, aquellas empresas que han mostrado un mayor potencial para construir resiliencia social son aquellas que articulan una respuesta que incluye acciones tempranas abiertas a una amplia gama de grupos de interés y que establecen una variedad de acciones durante un periodo extenso.
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