Cobertura mediática y estrategia fiscal corporativa
DOI:
https://doi.org/10.51302/rcyt.2020.3785Palabras clave:
cobertura mediática, presión fiscal, estrategias fiscalesResumen
Este trabajo ha obtenido un accésit del Premio «Estudios Financieros» 2020 en la modalidad de Contabilidad y Administración de Empresas.
En este trabajo analizamos la relación entre la cobertura mediática y las estrategias fiscales corporativas encaminadas a la minimización de la carga impositiva soportada en una muestra de empresas no financieras cotizadas en el mercado bursátil español a lo largo del periodo 2003-2016. Nuestros resultados evidencian que las empresas con mayor cobertura mediática son más proclives a la utilización de estrategias fiscales encaminadas a la minimización de la presión fiscal. Estos resultados son consistentes con el papel legitimador de los medios de comunicación en el contexto europeo continental, de tal modo que las empresas con mayor seguimiento mediático presentan una menor tendencia a legitimar el comportamiento corporativo a través de las políticas fiscales. Asimismo, nuestros resultados evidencian que las empresas con mayor cobertura mediática de tono negativo son menos proclives a la utilización de estrategias fiscales encaminadas a la minimización de la presión fiscal. De esta manera, cuando el seguimiento mediático amenaza la legitimación corporativa, la empresa recurre en mayor medida a las políticas fiscales como modo de legitimar la actuación corporativa.
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