Four setpoints and nine steps to create a «personal mark» of success for me and my organization

Abstract

There are professionals who have written on their foreheads a promise of success, to have that «grace» special gift that goes beyond their knowledge, skills and experience, that «appeal» envelope that makes them great among the great, desirable and elected. What they have that others do not have? As one day someone called out: It is a personal brand.

My director general has a phrase I love: «Most of us, but we suspect we know». Who among us so abruptly cold and would know in 90 seconds to express the most positive aspects of the product that is unique and different value it brings to the organization?

Do any of us knows a word defined, or a short phrase, a picture, a slogan? Whether it takes 20 years working, we do not know, we have not done a packet with the complex mix of talents that are and are ignoring what manner serves superior.

If you do not know the product you representing, how we are going to provoke others want to buy? The thing is already terrible enough to exit the market without trademark or a weak mark, or worse: a bad mark.

Speaking of PERSONAL BRANDING, one day a student of a famous master of a famous business school in Madrid, raised his hand in public and said it all ending in «ing». It was really cool, and he wanted one, but nobody its expensive school had given specific instructions and did not know where to start.

That day, I came home and sorted the ideas into a method. It all starts overflowing ego back to 15 years... So, are you agree with me?