Open access and pricing policy

The Revista de Marketing y Publicidad is open access and all its contents have open access under a Creative Commons CC BY-NC-ND 4.0 Attribution-NonCommercial-NoDerivatives 4.0 International License.. Readers may use, copy, disseminate, transmit and publicly display the full text of the articles as long as they cite the authorship and original source of publication (journal, publisher, and URL of the work), do not use the articles for commercial purposes and mention the existence and specifications of this license for use.

The Revista de Marketing y Publicidad is committed to the principle that making research freely available to the public promotes a greater exchange of global knowledge, resulting in an improvement of the Information society.

Thanks to the Creative Commons CC BY-NC-ND 4.0 Attribution-NonCommercial-NoDerivatives 4.0 International License, the journal safeguards the intellectual property of the published contents, always demanding the acknowledgment of authorship and preventing them from being copied, plagiarized, or derived totally or partially for commercial purposes other than mere academic dissemination.

The costs for typesetting, obtaining the DOI, dissemination, and free distribution of the published contents are assumed by the publisher of the journal, so that the publication of articles in it is completely free of charge to its authors. There are no fees for submitting work or publication charges for their articles.