E-sports events as a basis for tourism development. Case study of the Pokémon World Championship London 2022
DOI:
https://doi.org/10.51302/marketing.2024.19429Keywords:
tourism, marketing, events, territory enhancer, electronic sports, Pokémon, LondonAbstract
This paper studies the potential of esports events as a tourism promotion tool. It seeks to understand how this type of event can influence the territory and the city where they are held. To this end, a specific study is carried out on the Pokémon World Championship London 2022. The work is based on surveys carried out among those attending the event in order to try, with their answers, to answer the initial question posed. With this research, the motivations of the attendees and the degree of influence the event has had on their choice of destination are ascertained. In this way, the objectives set out are achieved. With the results of this work, it is possible to show cities and decision-makers that holding this type of event is, in any case, positive and beneficial for the economic, social and cultural development of the city. The aim is to increase support for this type of event and to improve the stability of the industry, which is in full expansion and development.
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Copyright (c) 2024 Laura Melendo Rodríguez-Carmona, Víctor de Torres Palacios
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
