Alonso, M. (2021). El poder del neuromarketing: que la fuerza te emocione. Ediciones Pirámide (Madrid), 136 pp.

Abstract

A brief but intense journey that guides the reader towards the discovery of the curiosities, the studies carried out and the practical applications of a discipline that has just turned 20 years of existence and that follows a path of continuous evolution: neuromarketing. Learning about the brain, dismantling myths and understanding the importance of emotions are the keys to be able to soak up all the teaching this science has to offer.