Reviewers

For the review of submissions to the Revista de Marketing y Publicidad, two reviewers (a third in cases of discrepancy) will be selected according to their area of specialization (which guarantees a value judgment based on expert knowledge of the subject).

Reviewers will act under the criteria of impartiality, objectivity, promptness, confidentiality, respect and acknowledgement of uncited sources. They must work in solidarity with the publishing line drawn and declare possible conflicts of interest. On the other hand, the reviewers will be external to the author’s institution, and at least 50% of them must be external to the Advisory Council, the Scientific Committee, and the publishing entity.

Reviewers commit:

To make a fair and objective review of the articles.
To respect the deadlines, evaluating the papers in the shortest possible time in order to meet the schedule indicated in the journal’s publication rules.
To clearly state the arguments for their assessment.
Not to accept any articles for review in which there might be a conflict of interest that would limit their objectivity.
To maintain the confidentiality of the information and data of the evaluated articles.
To accurately indicate the bibliographical references of fundamental works that may have been overlooked by the author.
To inform the editors of any similarity or overlap of the manuscript with other published works.
To evaluate manuscripts solely on their intellectual content, without regard to the race, gender, sexual orientation, religious beliefs, ethnicity, nationality or political philosophy of the authors.

The journal has a database for internal use that processes and registers the transfer of articles and the set of reviewers. The list of reviewers in the one-year review period will be published thereafter. Evaluators who have effectively evaluated at least one article in the one-year review period receive an annual participation certificate as journal reviewers.

Guide for reviewers

Reviewer's qualifications

The reviewer must hold a Doctoral degree or be an expert in the thematic focus of the journal: marketing, advertising, strategy, commercialization, and new trends.

Register as a reviewer

If you are interested in joining our journal’s team of reviewers, you can register by completing the following form. The Editorial Board will review the proposal and proceed to inform the interested party.