Copyright Policy
Authors retain the copyright and assign the right of first publication to the journal, which will publish the article on the internet on the journal's website (https://revistas.cef.udima.es/index.php/marketing), under the terms of usage and distribution license of the Creative Commons CC BY-NC-ND 4.0 Attribution-NonCommercial-NoDerivatives 4.0 International License. Authors must sign the letter of originality and granting of right of first publication which is available on the publication's website.
Authors may make other independent and additional contractual arrangements for the non-exclusive distribution of the version of the article published in this journal (for example, including it in an institutional repository or publishing it in a book) as long as they clearly indicate that the work was published for the first time in this journal.
Authors are allowed and encouraged to disseminate their work on the Internet (e.g. on institutional or personal pages) after publication, as this may lead to productive exchanges and to wider and faster dissemination of the published work.