Submissions

This journal is not accepting submissions at this time.

Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

Is this an original, unpublished article? Ensure that the submission has not been previously published by or submitted for consideration to any other journal (or an explanation has been provided in the comments to the Editor).
Are you aware that the article will be published under the Creative Commons BY-NC-ND 4.0 Non-Attribution-No Derivatives 4.0 International License?
Is it published with the consent of all its authors and the relevant authorities?
Do you know that together with the article authors must attach the letter of originality and granting of right of first publicationduly completed and signed by all the authors?
Have you consulted and applied the journal’s Research Data Repository Policy?
Does the text comply with the publication guidelines regarding submission format (Word or OpenOffice), structure, length, stylistic aspects, author information, ORCID, abbreviated curriculum, and consistency between bibliographic references (APA style) and textual citations?

Does the text meet the stylistic and bibliographical specifications outlined in the publication rules?
Does the text provide information on whether the original data of the research take gender into account, in order to allow the identification of possible differences?

Author Guidelines

If you wish to submit an original for evaluation, please take note of the following journal’s publication rules. Articles, whether they are Research Studies or Bibliographical Reviews, or Projects or Academic Contributions, must be submitted through the journal's OJS platform https://revistas.cef.udima.es/index.php/marketing. Authors are encouraged to format their manuscripts using the following article template as a guideline.

A letter of originality and granting of right of first publication must be included in the submission, duly completed and signed by all the authors of the paper.

Two or more external expert reviewers will be assigned to confidentially and anonymously evaluate the article (double-blind review). They will use the online reviewer form for their report.

The editors-in-chief of the journal, together with the section editors, will inform the author within 15 days as to whether the manuscript has been rejected or accepted for evaluation by the reviewers. Once the evaluation process has been completed, the editors-in-chief of the journal, together with the section editors, will decide whether or not to publish the article, and will notify the main author of the acceptance or rejection of the article. Additional information about the publishing policy can be found at About the Journal

Special section. Research studies

These are previously planned research studies, with a public call for papers through the "call for papers".

The length should be between 5,000 and 8,500 words (excluding references and annexes).

Special section. Academic Projects and Contributions

These are previously planned academic contributions, with a public call for papers through the "call for papers".

The length should be between 5,000 and 8,500 words (excluding references and annexes).

Research studies

The length should be between 5,000 and 8,500 words (excluding references and annexes).

Projects and Academic contributions

The length should be between 5,000 and 8,500 words (excluding references and annexes).

New trends

Compilation of news of interest and information related to new trends, prepared by the documentation center of the CEF Group.- UDIMA.

Reviews

These should comprise a maximum of 1,500 words.

Copyright Notice

Authors whose works are published in this journal accept the following conditions:

Authors retain the copyright and assign the right of first publication to the journal, which will publish the article on the internet on the journal's website (https://revistas.cef.udima.es/index.php/marketing), under the terms of usage and distribution license of the Creative Commons CC BY-NC-ND 4.0 Attribution-NonCommercial-NoDerivatives 4.0 International License. Authors must sign the letter of originality and granting of right of first publication which is available on the publication's website.
Authors may make other independent and additional contractual arrangements for the non-exclusive distribution of the version of the article published in this journal (for example, including it in an institutional repository or publishing it in a book) as long as they clearly indicate that the work was published for the first time in this journal.
Authors are allowed and encouraged to disseminate their work on the Internet (e.g. on institutional or personal pages) after publication, as this may lead to productive exchanges and to wider and faster dissemination of the published work.

Privacy Statement

1. General terms and conditions and data protection policy

In compliance with the applicable regulations on the protection of personal data, the Grupo Educativo CEF.- UDIMA hereby informs you of the privacy policy that applies to the use and browsing of the website of the journal https://revistas.cef.udima.es/index.php/marketing

This privacy policy may be subject to updates or amendments, which will be communicated through the website or by other means in order to make such changes public and facilitate the use of our services with the appropriate information.

Who is responsible for the processing of personal data?

The entity responsible for the processing of personal data provided while browsing the website is Estudios Financieros Viriato, SL, with registered offices at Paseo del General Martínez Campos, 5, 28010 Madrid, and VAT number B78394517.

What companies make up the Grupo Educativo CEF.- UDIMA?

Asociación Antiguos Alumnos-G80628290.
CEF Levante, SL-B81757957.
Estudios Financieros Viriato, SL-B78394517.
Estudios Financieros Gracia, SL-B80161284.
Centro de Estudios Financieros, SL-B78272168.
Fundación Hergar para la Investigación y Promoción Educativa-G85749299.
Todostartups, SLU-B73717241.
Universidad a Distancia de Madrid, SA-A81618894.

What personal data do we process?

The Grupo CEF.- UDIMA may process the following categories of personal data:

Identification and contact information (including postal and/or electronic addresses).
Commercial information data (e. g., interests in products or services).
Sociodemographic data (e. g., age, education or occupation).
Transaction data for goods and services (e. g., payments for services rendered).

The Grupo CEF.- UDIMA is required to keep this data duly updated in order to guarantee that it is accurate at all times. In case of any changes, we kindly ask you to notify us.

For what purposes is the data processed?

To manage requests for information and provide information about the courses, products and services offered by the Grupo CEF.- UDIMA (mainly master's degree programs, courses, seminars and books).
To adopt the necessary technical and organizational measures to guarantee the security of personal data and avoid its alteration, loss or unauthorized processing or access.
To send communications. When personal data is collected through forms, it will be necessary to provide, at least, those fields marked with an asterisk; otherwise, Estudios Financieros Viriato, SL will be unable to accept and manage your compliance with the terms of the established relationship.

How was the data obtained?

Most of the data processed for the above-mentioned purposes were obtained through contact forms offered on the website. https://revistas.cef.udima.es/index.php/marketing

However, you must be informed that, sometimes, the data may be processed when it has been provided by third parties who request or contract, on behalf of the person concerned, products and/or services offered through the journal’s website.

In these cases, it will be mandatory for third parties to inform the interested party, in advance, of the purposes and the rest of the information contained in this policy. In this regard, we remind you that this information will always be available on our website and you may at any time contact the Grupo CEF.- UDIMA through the contact channels provided in this privacy policy or on the journal’s website.

Who will receive the data?

Estudios Financieros Viriato, SL, may communicate personal data to:

Other companies of the Grupo CEF.- UDIMA, whose membership is indicated above, for the following purposes:

To manage, where appropriate, the relationship formalized with Estudios Financieros Viriato, SL.
To develop both general and personalized commercial actions for products and services.
To purchase or subscribe to the products and/or services of these entities.
To comply with legal obligations.

Appropriate public bodies, judges and courts, when any of the companies of the Grupo CEF.- UDIMA is legally obliged to provide them.
In addition, the Grupo CEF.- UDIMA collaborates with service providers who have access to personal data and who process such data in the name of and on behalf of any of the companies of the Grupo CEF.- UDIMA as a result of their provision of services. For example: delivery and courier services, banking services, school insurance, etc.

What rights do I have?

You may exercise your rights of access, rectification, erasure, objection, limitation of processing and portability by e-mail to dpd@cef.es or by mail to Paseo del General Martínez Campos, 5, 28010 Madrid, with the subject "Data Protection". A copy of your ID card or official identification document must be provided.

If you believe that your personal data has not been processed in accordance with the regulations, you may file a complaint with the Spanish Data Protection Agency (www.agpd.es).

2. Cookies policy

A cookie is a small piece of information sent by a website and stored in the user’s browser, so that the website can consult the user's previous activity.

Some types of cookies used by this website:

First-party cookies. These are cookies that are sent to the user's terminal equipment from a computer or domain managed by the website editor and from which the service requested by the user is provided.
Third-party cookies. These are cookies that are sent to the user's terminal equipment from a computer or domain that is not managed by the editor, but by another company that processes the data obtained from the cookies.
Persistent cookies. These are a type of cookies in which the data remains stored in the terminal and can be accessed and processed for a period defined by the party responsible for the cookie, which can range from a few minutes to several years.
Analytics cookies. These cookies allow the person responsible for them to monitor and analyse the behaviour of users on the websites to which they are linked. The information collected through this type ofcookie is used to measure the activity of the websites, application or platform, and for the creation of browsing profiles of the users of these sites, applications and platforms, in order to make improvements based on the analysis of the data on the usage of the service by the users.

The user may, at any time, choose which cookies he/she wants to use on this website by changing his/her browser settings.

The Grupo CEF.- UDIMA is not liable or responsible for the content and accuracy of the privacy policies of any third parties included in this cookie policy.

3. Intellectual policy

3.1. Open access policy

The Revisa de Marketing y Publicidad is open access and all its contents are open access under the Creative Commons CC BY-NCND 4.0 Attribution-NonCommercial-NoDerivatives 4.0 International Licence. Readers may use, copy, disseminate, transmit and publicly display the full text of the articles as long as they cite the authorship and original source of publication (journal, publisher and URL of the work), do not use the articles for commercial purposes and mention the existence and specifications of this license for use.

The Revisa de Marketing y Publicidad is committed to the principle that making research freely available to the public promotes a greater exchange of global knowledge, resulting in an improvement of the information society.

Thanks to the Creative Commons CC BY-NC-ND 4.0 Attribution-NonCommercial-NoDerivatives 4.0 International License, the journal safeguards the intellectual property of the published contents, always demanding the acknowledgment of authorship and preventing them from being copied, plagiarized or derived totally or partially for commercial purposes other than mere academic dissemination.

The costs for typesetting, obtaining the DOI, dissemination and free distribution of the published contents are assumed by the publisher of the journal, so that the publication of articles in it is completely free of charge to its authors.

3.2. Content dissemination policy

The publication is licensed under a Creative Commons BY-NC-ND 4.0 License. Authors retain the copyright and assign the right of first publication to the journal, which publishes the article on the internet on the journal's website
(https://revistas.cef.udima.es/index.php/marketing), under the terms of licence of usage and distribution of the Creative Commons 4.0 License. Authors may make other independent and additional contractual arrangements for the non-exclusive distribution of the version of the article published in this journal (for example, including it in an institutional repository or publishing it in a book) as long as they clearly indicate that the work was published for the first time in this journal.

3.3. Industrial Property

The elements that make up this page, including, but not limited to, its design, source codes, logos, trademarks, distinctive signs and other graphic elements, belong to the Grupo CEF.- UDIMA or, where appropriate, to the respective owners and are protected by the corresponding industrial property rights.