Revista de Marketing y Publicidad N.º 10 Noviembre-Febrero 2024-2025

Research studies

• What is the name of Spanish hotels? An analysis of the naming of hotels in Benidorm and Alicante

  Fernando Olivares-Delgado, Daniel Rodríguez-Valero, Alberto Pinillos-Laffón, María Teresa Benlloch-Osuna

  • PDF

• Marketing, influencers and similarity: personality traits shared with its followers

  Pablo Arturo González Loyola, Paul Andrés Correa Jiménez , Pablo Andrés Pugo Bacuilima

  • PDF (Español (España))